About the role:
Interested in joining a top-notch marketing team? Do you have experience owning event programs from start to finish? We are looking for an energetic, highly organized, team player who loves a fast-paced environment and thrives on results. In this role, you will meticulously plan, execute & measure events and programs for Samsara’s Public Sector business. These events will target Education and Government audiences and may include industry trade shows, hosted lunch & learns, executive briefings and support for our annual customer conference, Samsara Beyond.
This is a highly cross-functional role that requires close partnership across Sales, Account Development, Product Marketing, Marketing Operations & Product Management. As our dedicated Public Sector event marketer, you should be results-driven, detail-oriented, and passionate about driving business impact. This is a fast-growing area of the business that plays a strategic role in our future success.
This role is open to candidates residing in the US except the San Francisco Bay Area and NYC Metro Area.
You should apply if:
- You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.
In this role, you will:
- Own the strategy, planning, execution, and success of the events channel for the Public Sector vertical.
- Execute end-to-end event program management and logistics from initial planning to post-event program follow up, including vendor management, budget management, event promotions, sales enablement, data cleansing/tracking, KPI measurement, and maintenance of all event assets.
- Manage event budget forecast and reporting, evaluate and communicate results against goals, and generate learnings for improvement.
- Facilitate timely event lead processing within Salesforce, measure event impact, and develop post-event reports and communicate insights.
- Own project management tools, documentation, event calendar, and processes used for managing event marketing programs & tradeshows.
- Support Public Sector sales teams and customers at Samsara’s annual customer user conference, Beyond.
- Bring energy, creativity, and new ideas to build a successful event program.
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new office.
Minimum requirements for the role:
- 8+ years of relevant experience in field or event marketing, product marketing, project or program management.
- 5+ years of relevant experience working with B2B high-tech products/solutions.
- Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline.
- Skilled at building strong relationships with cross-functional internal teams and external partner stakeholders, with the ability to work across all levels of an organization.
- Outstanding business judgment and a deep love for data-based decision-making & experimentation; proficient using a CRM or Marketing Automation platform.
- Strong written and verbal communication.
- This is a remote position open to candidates based in the United States. Relocation assistance will not be provided for this role.
- This position requires travel up to 40% of the time.
An ideal candidate also has:
- 5+ years of industry experience working with Public Sector verticals.
- Self-motivated and results-driven, with the ability to think strategically and execute tactically.
- Passion for results, measurement and optimization to continuously drive ROI.
- Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines.
- Strong negotiation, and budget-management skills.
