Director of Growth Marketing
Who we are:
Vic.ai has been pioneering the use of AI to digitally transform accounting and finance processes to improve productivity, decision-making, and ROI for more than six years. Vic.ai addresses the most manual and inefficient task in accounting – invoice processing – to improve its speed and scalability, ultimately enabling customers to reinvent their accounts payable operations and improve financial management. By processing over half a billion invoices with up to 99% accuracy, Vic.ai has helped 10,000+ customers achieve nearly $188 million in cost savings and 6 million hours in time savings.
We're a Series C-funded company and are fortunate to have some renowned investors and partners: Costanoa Ventures, Cowboy Ventures, GGV Capital, and ICONIQ Capital.
We invite you to check out our blog posts over the past year! Follow this link to our site.
Role: Director of Growth Marketing
We are seeking a dynamic and innovative Director of Growth Marketing with a proven track record in B2B demand generation and growth marketing, particularly in scaling companies from $10MM to $50MM+ in revenue. As the leader of the demand generation function, you will own the vision for lead generation, nurturing strategies, and pipeline acceleration across various marketing channels, while leveraging AI technologies to drive growth at scale.
Reporting directly to the Senior Vice President of Marketing, you’ll be responsible for delivering scalable, integrated marketing programs that drive measurable business results. You will design, manage, and optimize multi-channel marketing campaigns, including SEM, email marketing, retargeting, social advertising, and partner co-marketing. Your expertise in strategic planning, data analysis, and leadership will enable the ability to execute campaigns that deliver qualified leads, increase brand awareness, and maximize ROI.
What you’ll do:
Demand Generation Strategy: Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships, ensuring a steady flow of qualified leads that align with our revenue goals.
Growth Marketing & Experimentation: Develop and execute growth marketing initiatives with a focus on experimentation, using data-driven tactics to optimize performance and scale results.
Scaling Revenue: Implement marketing strategies that support scaling the company from $10MM to $50MM+ in revenue, with a focus on customer acquisition, pipeline acceleration, and ROI optimization.
Selling to the Office of the CFO: Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders, positioning our AI platform as the go-to solution for automating financial processes.
AI-Driven Marketing: Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies in lead generation and conversion.
Funnel Optimization: Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey, increasing conversion rates at every stage of the funnel.
Cross-Functional Leadership: Align marketing initiatives with overall company objectives and partner with key internal stakeholders to ensure consistency and execution excellence.
Innovative Campaigns: Lead the creation of differentiated campaigns that position us as thought leaders in AI-driven back-office solutions for CFOs and finance teams.
Budget Management: Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources.
What you'll need:
Experience: 7+ years in B2B SaaS marketing, with a strong focus on demand generation, growth marketing, and experimentation., with at least 2 years in a leadership role.
Selling to CFOs: Deep experience in marketing and selling to the Office of the CFO, with an understanding of their unique challenges and how to effectively position solutions.
Revenue Scaling: Proven experience in scaling a company from $10MM to $50MM+ in revenue through strategic marketing efforts and high-performing demand-generation programs.
Expert in ABM: Demonstrated success in running Account-Based Marketing (ABM) strategies for enterprise or mid-market companies.
AI in Marketing: Strong understanding of how AI can be leveraged to optimize marketing performance and scale efforts within the constructs of a lean, efficient team.
Data-Driven Decision Making: A keen analytical mindset, using data to inform decisions, drive experimentation, and continually improve results.
Tech-savvy: Expertise in marketing automation, CRM systems (e.g., HubSpot, Salesforce, 6 Sense), and analytics platforms.
Collaboration & Communication: Excellent leadership, collaboration, and communication skills to effectively align cross-functional teams.
Bachelor's degree in marketing, business, or related field; MBA preferred.
What you’ll get in return:
Vic.ai is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. At Vic.ai, we value humility and authenticity and we encourage our employees to bring their original, best selves to work.
As a team member, you will receive:
Competitive salary and stock options
401K with an employer match
Health/vision/dental (including 2 health insurance coverage options that are 100% free for the employee AND family)
Monthly Wellness stipend
CitiBike membership
Generous maternity and paternity leave
The opportunity to work remotely, including a stipend for your home workstation setup
Monthly allowance for Office Space (We Work or similar)
Virtual team-building events & awesome swag
People-focused culture
Generous vacation time, family and travel-friendly environment
Work alongside an enthusiastic, collegial, and driven team in a highly meritocratic environment
Vic.ai also offers in-person retreats to employees. We love connecting in person as a remote-first company.
Check out all the fun we are having @vicdotai on our Instagram page. Also, don’t forget to follow us on LinkedIn to stay up to date on our AI technology and new career opportunities.
The base annual salary range for this position is specific to the United States and ranges from $155,000 - $170,000. The actual annual salary paid for this position will be based on several factors, including but not limited to: internal equity, skills, prior experiences, work location, training, company needs, and current market demands. The annual salary range for this position is subject to change and may be adjusted in the future. This position may also be eligible for salary increases, bonuses, equity awards, and benefits.
