PandaDoc is in search of a Senior Content Marketing Manager who will be responsible for creating, managing, and optimizing content to effectively convey our brand messaging and engage our target audience, thereby supporting PandaDoc's growth goals. In this role, you will spearhead the development and execution of a comprehensive content strategy with the overarching objectives of enhancing brand visibility, increasing engagement, and generating leads. Collaboration with stakeholders from revenue marketing, product marketing, and product management is essential to produce compelling copy, encompassing various formats such as blogs, case studies, nurture email series, white papers, newsletters, product launches, press releases, and more.
Our ideal candidate is a motivated and creative content marketer with a proven track record of leveraging data and insights to craft compelling content tailored to specific target audiences. This position will report directly to the Sr. Director of Corporate Marketing. Join PandaDoc and contribute to our mission of driving growth through impactful and strategic content marketing.
In this role, you will:
- Conduct a thorough analysis of business objectives, target audience preferences, and industry trends to inform a holistic content strategy
- Implement robust analytics solutions to track key performance indicators (KPIs) and iterate content strategies based on data-driven insights
- Prioritize gathering detailed market research and customer insights to create targeted, relevant content that resonates with specific audience segments
- Establish a content calendar with a diverse mix of content types while maintaining a cohesive brand voice and messaging across all materials
- Develop personalized content pathways aligned with the buyer's journey stages to guide leads through a tailored and impactful experience
- Implement a strategic and coordinated approach to content distribution, ensuring a presence across relevant platforms such as social, email and web to maximize visibility and engagement
- Closely collaborate with the revenue marketing team to align content initiatives with broader campaigns, ensuring a unified and consistent brand message
- Establish regular communication channels with product managers, sales teams, and subject matter experts to remain informed about product developments, industry trends, and valuable customer feedback
- Implement efficient content creation workflows, emphasizing collaboration and adherence to deadlines to streamline the production process (ideation and research to drafting, editing and final publication)
About you:
- Over 5 years of content marketing experience, with a preference for candidates who have worked in a B2B SaaS environment
- Demonstrated success in crafting engaging and tailored content for specific target audiences to drive meaningful engagement
- Exceptional writing, editing, and proofreading skills demonstrated through a portfolio featuring a diverse range of content types, including blog posts, whitepapers, case studies, and email campaigns
- Proficient in utilizing analytics tools to measure content effectiveness and drive data-driven decision-making
- Experience in A/B testing and optimizing content based on performance metrics
- Excellent communication and collaboration skills enabling effective work with internal teams, external partners, and subject matter experts
- Demonstrated ability to distill complex information into clear and compelling messages
- Expertise in crafting and executing multichannel content distribution strategies, encompassing social media, email marketing, webinars, and partnerships
- Experience with content creation across earned, owned and paid channels
The annual OTE for this role is up to $120,000 - $130,000 USD (base + bonus combined)
Company Overview:
PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com.
Company Culture:
We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.
Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.
Check out our LinkedIn to learn more.
Benefits:
Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans.
Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.
PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.
EXTERNAL RECRUITERS
Approval Requirement
The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc.
Application deadline: 10/17
