About the role:
At Samsara, we understand the importance of building strong, two-way relationships with analysts and influencers. We’re seeking an experienced individual who is driven and can build out our analyst relations function in a high growth environment. The Analyst Relations Senior Manager will develop analyst engagement programs to advance our Connected Operations platform and to facilitate long-term relationships with analysts and influencers in areas such as Industrial IoT, Video Surveillance Management, SaaS, and cloud computing. This role reports to the Senior Director of Corporate Communications.
This role is open to candidates residing in the US except the San Francisco Bay Area and NYC Metro Area.
You should apply if:
- You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.
In this role, you will:
- Cultivate and maintain positive relationships with key industry and market analysts across telematics, fleet, industrial operations, site operations and IoT as appropriate and oversee the company’s relationship with key analyst firms. (i.e. Gartner, Forrester, IDC, Berg Insights, ABI Research, Beecham Research, etc.).
- Develop and own strategic analyst engagement programs to drive continuous engagement and education which leads to positive placement in leading reports.
- Establish metrics to measure success of AR programs.
- Advise internal leaders and teams on analyst engagement strategy and overall market dynamics.
- Educate the analyst community to ensure they understand company direction, exec perspectives, our customer stories, and product roadmaps.
- Drive collaboration across product management, engineering, marketing, investor relations and communications to ensure that Samsara’s products are well positioned in analyst research reports, market share data, and event presentations.
- Work with product marketing, communications, and events to: create joint content with analysts (ie. webinars, ROI studies, etc.), include analyst insights into positioning and press releases, as well as include analysts in marquee events.
- Educate teams – especially sales, marketing, product, and customer success – on analyst perspectives and materials that customers and prospects can leverage.
- Develop relevant, compelling readouts and presentations to deliver to analysts to increase our presence and visibility in the analyst community.
- Bring a data-driven approach to helping Samsara appear and progress in comparative analyst reports.
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
Minimum requirements for the role:
- 10+ years experience in Analyst Relations and Communications supporting B2B enterprise software.
- Experience managing vendor evaluations related to cloud data management, IoT, cloud software and/or to Gartner Magic Quadrants, IDC MarketScapes, and Forrester Waves, and similar reports.
- Proven track record of developing and maintaining relationships with key influencers, leading industry analysts and analyst firms, as well as securing coverage.
- Had demonstrated ability to develop, launch and scale industry analyst relations programs, preferably in the US and Europe.
- Able to manage cross-functional teams, influence others without authority, including senior management.
- Knowledge of market trends across the industries we serve.
- Strategic, analytical, and a creative problem solver.
- Strong project, organizational, and relationship management skills.
- Excellent verbal and written communication skills as well as presentation skills.
- Technical- and business-benefit understanding of prevailing and emerging technologies.
- Self-starter, highly collaborative, and thoughtfully communicative.
- BS/BA degree in business, marketing, public relations, communications, and/or a related technical field.
An ideal candidate also has:
- Experience building and scaling AR function in Europe.
