About the role:
We are seeking a highly skilled and experienced Senior Web Analyst to join our dynamic digital strategy team. The ideal candidate will have a strong background in web analytics with 5+ years of professional experience in analyzing digital data to drive strategic decisions and improvements. As a Web Analyst, you will be responsible for the collection, analysis, and interpretation of web data, and providing insights that will guide regional web strategies, enhance user experience, and optimize website performance.
This role is open to candidates residing in Canada.
You should apply if:
- You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, and countless opportunities to experiment and master your craft in a hyper-growth environment.
- You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
In this role, you will be responsible for:
- Analytics Implementation & Optimization:
- Data Analysis & Reporting:
- Conversion Rate Optimization (CRO):
- SEO & Content Strategy Support:
- Cross-Functional Collaboration:
- Benchmarking and SoT:
- Champion, role model, and embed Samsara’s cultural principles:
Minimum requirements for the role:
- Bachelor’s degree in Marketing or another STEM field.
- 5+ years of experience in a web analytics role, with a proven track record of leveraging data to drive business decisions.
- Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics), tag management systems (e.g., Google Tag Manager, Tealium), and SEO tools.
- Strong analytical skills:
- Familiarity with statistical analysis and A/B testing.
- Experience with data visualization.
- Proficiency in Excel/Google Sheets and BI tools for advanced data analysis.
- General understanding of digital marketing principles, web technologies (HTML, CSS, JavaScript), and UX/UI principles.
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
- Certifications in Google Analytics, Adobe Analytics, or similar platforms are highly desirable.
- Candidates should be located in Canada.
An ideal candidate also has:
- Experience with Salesforce, SQL, Tableau, Contentsquare, and Mixpanel.
