Job Title: Senior PPC Specialist
Location: Miami, FL (Remote options available)
Company: FirmPilot AI, Inc.
About Us: FirmPilot is a pioneering AI-driven marketing platform dedicated to enhancing online visibility and client acquisition for law firms. Our AI Law Firm Marketing Engine© analyzes competing law firms to automatically create superior online marketing strategies, resulting in increased case leads for our clients.
Position Overview: We are seeking an experienced Senior PPC Specialist to lead and optimize our clients' pay-per-click advertising efforts. Beyond traditional PPC management, this role offers the exciting opportunity to strategize and direct the development of our automated AI PPC solution. The ideal candidate will be instrumental in benchmarking its performance and continuously researching advancements in PPC to enhance our automated systems.
Key Responsibilities:
- AI PPC Solution Development: Collaborate with our AI development team to design and refine our automated PPC solution, ensuring it incorporates industry best practices and innovative strategies.
- Performance Benchmarking: Establish metrics and benchmarks to evaluate the effectiveness of our AI-driven PPC campaigns, providing insights for continuous improvement.
- Research and Innovation: Stay abreast of the latest trends and advancements in PPC and digital advertising, integrating new strategies into our AI solutions to maintain a competitive edge.
- Campaign Strategy and Management: Develop, execute, and oversee PPC campaigns across platforms such as Google Ads and Bing Ads for our clients, ensuring alignment with their objectives and maximizing ROI.
- Keyword Research and Optimization: Conduct comprehensive keyword research to identify high-performing terms, optimizing campaigns for maximum effectiveness.
- Ad Copy and Landing Page Optimization: Create compelling ad copy and collaborate with the content team to ensure landing pages are optimized for conversions.
- Budget Management: Efficiently manage and allocate monthly budgets exceeding $500,000, ensuring optimal bid strategies and cost-effective ad spend.
- Performance Analysis: Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to stakeholders.
Qualifications:
- Experience: Minimum of 5 years managing PPC campaigns, with at least 2 years focusing on injury law firms. Experience with criminal defense and divorce law firms is a plus.
- Budget Management: Proven experience managing PPC budgets exceeding $500,000 per month.
- Agency Experience: Preferably has worked at a marketing agency, demonstrating the ability to handle multiple client campaigns simultaneously.
- Technical Skills: Proficiency in PPC platforms (Google Ads, Bing Ads), Google tag manager, Call Rail DNI, and analytics tools (Google Analytics).
- Analytical Skills: Strong ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance.
- Communication: Excellent verbal and written communication skills, with the ability to convey complex concepts clearly to both technical and non-technical stakeholders.
- Certifications: Google Ads and Bing Ads certifications are preferred.
Why Join FirmPilot?
- Innovative Environment: Be part of a forward-thinking AI startup revolutionizing legal marketing.
- Growth Opportunities: Contribute to the development of cutting-edge AI solutions with significant industry impact.
- Collaborative Culture: Work alongside a dynamic team dedicated to excellence and innovation.
- Competitive Compensation: We offer a comprehensive benefits package and a competitive salary commensurate with experience.
