We are seeking a dynamic and strategic Senior Product Marketing Manager to drive the go-to-market strategy for our travel products. In this role, you will be the bridge between product, sales, and marketing, ensuring that our travel solutions are effectively positioned, communicated, and adopted by customers. You will be responsible for developing compelling messaging, driving product launches, and creating marketing strategies that fuel growth and engagement.
If you are passionate about travel, have a knack for storytelling, and thrive at the intersection of product and marketing, we’d love to have you on board.
What You’ll Do:
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new travel product launches, ensuring successful adoption and engagement.
- Positioning and Messaging: Craft clear, compelling messaging and positioning that differentiates Navan’s travel products in the market.
- Market Insights: Conduct market research to understand customer needs, competitive landscapes, and industry trends to inform product development and marketing strategies.
- Sales Enablement: Partner with sales teams to develop tools, training, and resources that enhance their ability to sell Navan’s travel products effectively.
- Content Creation: Create a variety of marketing materials, including product collateral, white papers, and blog posts that highlight the value of Navan’s travel solutions.
- Campaign Development: Collaborate with the broader marketing team to design and execute marketing campaigns that drive product awareness, lead generation, and customer retention.
- Performance Analysis: Monitor and report on the effectiveness of product marketing initiatives, using data to optimize strategies and achieve business goals.
- Cross-Functional Collaboration: Work closely with product management, sales, customer success, and other teams to align on product strategy and execution.
What We’re Looking For:
- Experience: 5+ years of product marketing experience, preferably within the travel, SaaS, or technology industry.
- Travel Expertise: Knowledge of the travel industry, including trends, customer pain points, and competitive landscape, is highly desirable.
- Strategic Thinking: Strong strategic and analytical skills, with the ability to translate complex product features into customer benefits and compelling marketing messages.
- Communication Skills: Excellent verbal and written communication skills, with a talent for storytelling and creating engaging content.
- Collaboration: Proven ability to work cross-functionally and manage multiple stakeholders effectively.
- Project Management: Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
- Data-Driven: Proficiency in using data and analytics to measure performance and inform decision-making.
