As a SMB Account Executive, you will play a crucial role in Workstream’s franchise sales strategy by booking corporate partner meetings, prospecting new franchisee clients, conducting new franchisee sales presentations and demonstrations, negotiating new franchisee contracts, and closing new franchisee deals. This role will report directly to the Director of Corporate Partnerships and work closely with our Business Development Account Executive to identify and engage potential customers, break into new brands, and showcase our solutions to drive interest and conversion.
Key Responsibilities:
- Prospecting:Identify and research potential corporate clients and decision makers within target industries. Utilize various effective outreach strategies including cold calls, emails, and social media for effective lead generation
- Booking Meetings: Schedule and coordinate meetings between prospects and the Business Development Account Executive team, ensuring smooth communication and preparation
- Conduct outreach through cold calls, emails, and social media to franchisees within key brand accounts to introduce our offerings and establish initial contact with prospects
- Discovery & Demo: Scheduling and conducting initial conversations with potential franchisee clients to understand their pain points, business goals, and requirements
- Preparing and delivering compelling product demos, showcasing key features and functionalities to potential customers
- Sales Presentations: Deliver engaging presentations tailored to stakeholders, including HR professionals, decision-makers, and C - suite executives
- Pipeline Management: Build and maintain a robust pipeline in Salesforce, ensuring accurate forecasting and reporting
- Negotiation & Closing: Develop and execute strategic closing plans to drive deals to completion while achieving revenue targets
- Travel & Client Meetings: Spend significant time traveling to meet with prospective clients, deepen relationships, and attend relevant industry events or trade shows
- Collaboration: Work closely with the marketing, customer success, and product teams to align efforts and ensure a seamless customer experience
- Market Knowledge: Stay informed about industry trends, competitive landscape, and evolving HR technology needs to position the platform effectively
- Reporting: Provide regular updates on prospecting activities, meeting outcomes, and sales pipeline status to management
Requirements:
- 1+ years of experience in a sales driven role
- Ability to travel
- A creative and strategic thinker who has experience opportunity sizing, building business cases for executive leadership, and generating buy-in internally and externally
- Team first mindset; we are a humble and hungry group sharing one mission
- Can project manage and work efficiently across departments and LOBs
- Willing to roll up your sleeves and get your hands dirty; no job is too big or too small
- Excels under high pressure in fast-paced environments with competing priorities
What We Offer:
- A mission-driven and value-based company dedicated to empower deskless workers and local businesses
- An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career
- Competitive salary and equity
- Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 75% for dependents.
- In office amenities and stocked kitchen
- 401K Plan
- Pre-tax commuter benefits
- Learning/development stipend
- Unlimited PTO
- Hybrid Office/WFH schedule
Salary Range: In compliance with the California Pay Transparency Law, the salary range for this role is between $90,000 - $100,000 OTE in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
