The Role
We are seeking an experienced and results-oriented Senior Integrated Campaigns Manager to lead the development and execution of multi-channel marketing campaigns that drive brand awareness, create demand and drive tangible business pipeline.
Reporting to the Director of Brand & Integrated Marketing, this senior role requires a strategic thinker with the ability to be very hands on. They will need to build a deep understanding of our target audience and the buying journey they take, they will then lead and develop campaign strategies, build strong campaign narratives and seamlessly coordinate cross-functional teams to deliver with creative and operational excellence.
The ideal candidate will have a strong background in campaign strategy, development and execution, cross-functional collaboration, with a passion for storytelling, and innovative and impactful marketing campaigns.
What will you be doing?
Campaign Strategy & Execution:
- Translate high-level business goals into a full funnel integrated campaign programme, driving execution across different owners within the integrated campaigns team.
- Specifically, own and create brand-building and top of funnel demand campaigns from end to end, in support of driving brand awareness, lift and demand generation at a global level.
- Lead the development of the campaign calendar, collaborating with cross-functional partners in Comms, Events, Social Media, Product Marketing & Digital Marketing to build integrated campaigns.
Cross-Functional Collaboration:
- Collaborate with the Digital Marketing Team and Media Planning agency to determine the right channel, audience and content mixes in support of campaign goals.
- Collaborate with creative, paid media, product marketing, sales teams, external partners (agencies, where relevant) and leadership to define objectives, messaging, oversee creative development and ensure cohesive campaign execution across all channels.
- Support the field marketing team on brand-building campaign initiatives at a local level.
- Support the Integrated Marketing Manager in establishing and running the always on demand gen engine, fuelled by evergreen content strategy.
Performance Monitoring & Reporting:
- Define and track key performance indicators (KPIs) to measure campaign success across all channels.
- Collaborate with Digital Marketing and Marketing Data to monitor campaign performance, identifying opportunities for optimisation and implementing data-driven adjustments.
- Conduct post-campaign analysis to assess outcomes, identify learnings, and refine future campaigns.
- Own reporting to leadership on the impact of campaigns on both marketing and business KPIs
Budget & Resource Management:
- Manage campaign budgets, ensuring accountability for keeping within forecast.
Innovation & Trends:
- Stay abreast of industry trends, emerging platforms, and technological advancements to incorporate innovative tactics into campaigns.
Introduce creative approaches and new tools to enhance audience engagement and campaign performance.
What will you need to succeed?
- 7+ years of demonstrable experience within integrated marketing and/or campaign development & execution.
- Proven success in delivering high-impact campaigns that drive measurable results.Creativity and a keen eye for compelling storytelling and brand messaging.
- Strong project management skills, with the ability to manage multiple campaigns simultaneously.
- Clear understanding and knowledge of the role of earned, paid & owned media channels, and their potential roles within integrated marketing campaigns.
- Strong analytical skills and the ability to use data to inform decision-making.
- Excellent communication and interpersonal skills, with the ability to influence and inspire stakeholders at all levels.Strategic thinker with strong attention to detail and a focus on execution.
- Collaborative and team-oriented, with the ability to work effectively cross-functional, both internally and externally.
- Agile and adaptable, thriving in a fast-paced environment with shifting priorities.
- TravelPerk doesn’t require academic studies for this position. We select based on experience and potential, not credentials".
Our Benefits
💰 Competitive compensation, including equity in the company;
🌴 Generous vacation days so you can rest and recharge;
💊 Health perks such as private healthcare or gym allowance, depending on location;
🧩 "Flexible compensation plan" to help you diversify and increase the net salary;
🥳 Unforgettable TravelPerk events, including travel to one of our hubs;
💙 A mental health support tool for your well-being;
📈 Exponential growth opportunities;
🫶 VolunteerPerk - We offer 16 paid hours per year that you can use to give back to society by volunteering for a charity of your choice;
🌎 "Work from anywhere" in the world allowance of 20 working days per year;
📚 IRL English or Spanish Lessons are held in the Barcelona office;
👶 Parental leave: 12 to 16 weeks, based on location and eligibility factors.
How We Work & Values
Our Vision is for a world where TravelPerk is the platform for human connection in real life (IRL). We take an IRL-first approach to work, where our team works together in person 3 days a week. As such, this role requires you to be within commuting distance of our Barcelona hub. We fundamentally believe in meeting in real life to improve connectivity, productivity, and creativity, ultimately making us a great workplace.
At TravelPerk, we prioritise experience and potential over academic qualifications for this role. We believe that talent and ability aren't always reflected in formal credentials.
TravelPerk is a global company with a diverse customer base—and we want to ensure that the people behind our product reflect that. We're an equal opportunity employer, meaning you're welcome at TravelPerk regardless of your appearance, where you're from, or anything else that makes you.
You can check about our values here and see our IRL approach in this video. We'll guide you through our culture and explain how it will underpin your success in this role.
Read more about our latest updates here.
We provide relocation assistance for certain roles. Please specify your need for this in your application, and we will evaluate the possibility on a case-by-case basis. English is our official office language, so we request that resumes be submitted in English for effective communication.
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