Overview
We are seeking a Web Strategy Consultant to support TravelPerk in the evolution of our web strategy. This role will define the website’s strategic direction, ensuring a cohesive user experience across the site and aligning it with our business goals. This role will collaborate with acquisition (integrated, paid, organic and CRO) and brand/creative teams to optimize design, content, and functionality while fostering growth and improving customer engagement.
Key Responsibilities
- Audit and optimize the current website structure to identify opportunities for enhancing user journeys and engagement.
- Lead the development of a holistic website strategy aligned with business objectives and customer needs of our key 6 regions
- Collaborate with the CRO lead to improve site conversion rates using A/B testing, user testing, and data-driven insights.
- Partner with cross-functional teams (marketing, sales, developers) to align content, best SEO practices, and UX improvements within Storyblok/Wordpress
- Define, prioritize, and report on KPIs to evaluate the website’s effectiveness in achieving marketing and business goals.
- Establish robust tracking and analytics frameworks to support data-driven decision-making.
Ideal Candidate
- Proven expertise in website strategy development and optimization for scaling global B2B organizations
- Proven expertise in internationalization and localization of websites, including the development and execution of localization strategies to ensure the website meets the needs of diverse global markets
- Strong knowledge of web development processes including CMS platforms (Storyblok, Wordpress) and website tracking tools
- Proficiency in analytics tools and A/B testing platforms.
- Familiarity with SEO best practices and CRO techniques
- Experience collaborating with creative teams, developers, and acquisition marketers to deliver cohesive digital experiences.
- Analytical mindset with experience in data-driven decision-making and KPI reporting.
Our Benefits
- 💰 Competitive compensation, including equity in the company;
- 🌴 Generous vacation days so you can rest and recharge;
- 💊 Health perks such as private healthcare or gym allowance, depending on location;
- 🧩 "Flexible compensation plan" to help you diversify and increase the net salary;
- 🥳 Unforgettable TravelPerk events, including travel to one of our hubs;
- 💙 A mental health support tool for your well-being;
- 📈 Exponential growth opportunities;
- 🫶 VolunteerPerk - We offer 16 paid hours per year that you can use to give back to society by volunteering for a charity of your choice;
- 🌎 "Work from anywhere" in the world allowance of 20 working days per year;
- 📚 IRL English or Spanish Lessons are held in the Barcelona office;
- 👶 Parental leave: 12 to 16 weeks, based on location and eligibility factors.
How We Work & Values
Our Vision is for a world where TravelPerk is the platform for human connection in real life (IRL). We take an IRL-first approach to work, where our team works together in person 3 days a week. As such, this role requires you to be within commuting distance of of our Barcelona hub. We fundamentally believe in meeting in real life to improve connectivity, productivity, and creativity, ultimately making us a great workplace.
At TravelPerk, we prioritise experience and potential over academic qualifications for this role. We believe that talent and ability aren't always reflected in formal credentials.
TravelPerk is a global company with a diverse customer base—and we want to ensure that the people behind our product reflect that. We're an equal opportunity employer, meaning you're welcome at TravelPerk regardless of your appearance, where you're from, or anything else that makes you.
You can check about our values here and see our IRL approach in this video. We'll guide you through our culture and explain how it will underpin your success in this role.
Read more about our latest updates here.
We provide relocation assistance for certain roles. Please specify your need for this in your application, and we will evaluate the possibility on a case-by-case basis. English is our official office language, so we request that resumes be submitted in English for effective communication.
RECRUITMENT PRIVACY POLICY
