About the role:
We are seeking a highly motivated, results-driven and organized Customer Lifecycle Marketing Manager to take our customer lifecycle program international and co-create and drive region-specific campaigns. This is a highly collaborative role that is part of our wider cross-functional Customer Lifecycle team. This person would be responsible for a program that is mission-critical to Samsara’s long-term growth targeting and engaging our frontiers market.
This role is a remote position open to candidates based in Canada.
You should apply if:
- You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.
In this role, you will:
- Run a customer lifecycle program with operational excellence: Collaborate with Customer Outcomes and Marketing Operations to design and implement lifecycle marketing campaigns customized for each international region, while ensuring alignment with global standards. Develop scalable processes to efficiently launch and manage lifecycle campaigns as we expand into new markets.
- Optimize current lifecycle journeys through experimentation and data: Work closely with Regional Marketing Teams and Localization to adapt content and messaging for each market, ensuring cultural relevance and resonance. Identify strategic opportunities to optimize lifecycle touchpoints and improve customer engagement, driving greater effectiveness across regional customer journeys.
- Measure campaign and program effectiveness: Partner with Marketing Operations and Analytics to establish best-in-class reporting that delivers real-time insights into regional journeys. Use this data to continuously optimize performance and enhance the effectiveness of lifecycle campaigns across all regions.
- Develop lifecycle campaign roadmap and pioneer new journeys based on company need: Leverage in-depth regional customer insights and collaborate with stakeholders across the business to align campaigns with key objectives, driving exceptional customer experiences and value globally. Stay informed on regional market trends, customer behaviors, and regulatory requirements (e.g., GDPR, CAN-SPAM) to ensure compliance and relevance in every market.
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Minimum requirements for the role:
- 5+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment.
- Strong understanding of market segmentation, customer journey mapping, and campaign automation.
- History of successfully launching end-to-end lifecycle programs and experience investing in the right levers to drive outsized results.
- Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline; often viewed as a strategic “operator” by peers and management.
- Deploys curiosity at every opportunity to become an expert on the customer – understanding their behaviors, motivations, blockers, and goals and weaves this into decision-making and execution.
- Excellent copywriting and creative skill sets, with the ability to deliver strong ‘no fluff’ content.
- Outstanding business judgment and a deep love for data-based decision-making & experimentation.
- Strong written and verbal communication.
- Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships.
An ideal candidate also has:
- Self-motivated and results-driven, with the ability to think strategically and execute tactically.
- Proven experience working cross-functionally with product, data, and content teams.
- Familiarity with regional data privacy regulations (GDPR, CAN-SPAM, etc.).
- Experience managing localization and translation processes for marketing content.
- Experience using Iterable or another ESP.
- Email coding experience (HTML/CSS) is a plus.
