About the Role
Sr. Marketing Analytics Manager
Location: Remote
About Abnormal Security: Abnormal Security is a leading provider of AI-driven cybersecurity solutions. Our mission is to protect organizations from the most sophisticated cyber threats. We are looking for a dynamic Sr. Marketing Analytics Manager to join our growing team and contribute to our ambitious mission. The Strategic Finance team at Abnormal Security plays a critical role in shaping our marketing analytics strategy and ensuring the company’s long-term success.
Role Overview: We are seeking an experienced and detail-oriented Sr. Marketing Analytics Manager to join our Go-To-Market Operations team. This role will be responsible for owning the marketing technology stack, driving the integration of systems, and evaluating the effectiveness of our marketing efforts. You will play a critical role in building and delivering analytics reports, providing insights into top-of-funnel metrics, and evaluating the impact of marketing across all channels, including sales and partner channels.
What you will do
Analytics & Reporting:
- Build and deliver comprehensive analytics and reports in Sigma and Salesforce (SFDC), focusing on the measurement of marketing effectiveness across various touchpoints (top of funnel, multi-channel attribution, sales, and partner channels).
- Develop and maintain revenue and performance dashboards to monitor marketing, sales, and partner channel activities, and provide actionable insights.
- Create custom reports to measure the impact of marketing activities, including lead generation, conversion rates, and overall ROI.
- Work closely with cross-functional teams to ensure data accuracy, consistency, and timely reporting across the organization.
- Establish metrics, monitor performance, and deliver actionable insights on a weekly basis
Multi-Touch Attribution:
- Lead data orchestration of multi-touch attribution efforts to understand and analyze how marketing, sales, and partner touchpoints contribute to revenue generation through the funnel.
- Collaborate with Sales, Marketing, Partner and Finance teams to refine attribution models and improve insights into the customer journey.
Internal Stakeholder Presentations:
- Prepare and deliver clear, actionable presentations on marketing performance and KPIs to internal teams, including executives.
- Communicate key insights and recommendations effectively to technical and non-technical stakeholders.
OKR Reporting:
- Support the tracking and reporting of internal OKRs (Objectives and Key Results) related to marketing performance.
- Ensure that key results are aligned with the overall Go-To-Market strategy and measure progress toward company-wide objectives.
- Leverage analytics to inform unbiased strategies, serve as a thought partner for departmental leadership, and challenge the status quo of our operations
- Collaborate with departmental leads to drive progress on OKRs, goals, and programs
Technology Stack Tools:
- Leverage a variety of tools and platforms to analyze data and build reports, including Excel, Salesforce (SFDC), Snowflake, Business Intelligence (Sigma), Google Analytics, and Marketo, 6Sense, Qualified and more.
- Collaborate with IT, Rev Ops, and engineering teams to ensure smooth integrations of accurate data flow.
Must Haves
- 8+ years of experience in marketing analytics, business intelligence, or data analytics, with a focus on marketing performance.
- Strong proficiency in Salesforce (SFDC), Sigma, Google Analytics, Marketo, and Excel. Experience with Snowflake, Tableau, Domo is a plus.
- Experience with multi-touch attribution models and analyzing cross-channel marketing effectiveness.
- Deep understanding of marketing technology ecosystems, including data integration and reporting tools.
- Proven track record of developing and presenting actionable insights based on data to cross-functional teams and executives.
- Strong communication and presentation skills, with the ability to explain complex data concepts in a clear and accessible way.
- Detail-oriented with the ability to manage multiple projects in a fast-paced environment.
- Functional knowledge of the Sales and Marketing space (marketing funnels, revenue, retention)
- A strong analytical mindset, a proven track record of high accuracy, and an ability to identify gaps (and their solutions)
- Backgrounds in Biz Ops, SaaS, and Management Consulting
- Spreadsheet guru with advanced modeling skills
At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.
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