Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Senior Director, Marketing - Asia Pacific
The Senior Director, Marketing for APAC will play a pivotal role in driving regional revenue pipeline and business growth across Asia-Pacific.
This role opens up opportunities for candidates based Sydney or Singapore.
This position combines expertise in integrated marketing, demand generation, and team leadership with oversight of both the marketing team and Business Development Representatives (BDRs). Additionally, you will establish and manage a centralized Demand Hub in Singapore/Kuala Lumpur, streamlining operations to fuel pipeline creation and accelerate revenue.
You will collaborate closely with corporate marketing, sales leadership, BDR teams, and partners to design and execute a unified go-to-market strategy, tailored to APAC’s diverse markets, driving measurable pipeline growth and exceeding revenue targets.
What You will Do:
The primary responsibilities for this role include (but are not limited to);
Integrated Marketing Leadership
Lead an APAC-wide marketing team of 20+ across field, campaign, and partner marketing functions to build and execute high-impact pipeline marketing plans.
Define, execute, and measure integrated marketing strategies across the full funnel, leveraging data-driven insights to support quarterly and annual revenue objectives.
Tailor marketing strategies to the region’s diverse markets, optimizing the buyer's journey from lead generation to revenue realization across multiple languages, cultures, and personas.
2. Demand Hub Leadership and Team Management
Establish and oversee a centralized Demand Hub in Singapore/Kuala Lumpur to streamline demand generation, lead nurturing, and campaign execution across APAC.
Manage and coach a high-performing team of 40+ BDRs, ensuring alignment with marketing and sales objectives while fostering their professional growth and development.
Build and nurture a high-performing, inclusive team culture that thrives on innovation, collaboration, and adaptability to the dynamic APAC landscape.
3. Demand Generation and ABE Expertise
Develop and execute tailored account-based engagement (ABE) strategies alongside scalable demand generation initiatives, optimizing resource allocation across markets with vastly different maturity levels, industries, and segments.
Leverage digital campaigns, including paid search, social media, and programmatic advertising, to drive pipeline creation and accelerate revenue growth.
Plan and execute industry events and hybrid experiences (virtual and in-person), ensuring effectiveness as pipeline-generating activities and brand-building opportunities.
4. Collaboration and Sales Alignment
Partner with APAC sales leadership, channel managers, and corporate marketing teams to align sales and marketing activities into a cohesive go-to-market motion.
Maintain pipeline accountability by partnering with sales teams to track, analyze, and optimize performance against shared objectives, ensuring marketing contributes significantly to revenue growth.
Engage and motivate external partners and distributors to maximize their contributions to the go-to-market strategy in the APAC region.
5. Performance Monitoring and Optimization
Consistently monitor KPIs, including pipeline velocity, conversion rates, and marketing-attributed revenue, recalibrating strategies to achieve short- and long-term business goals.
Use advanced quantitative skills for budgeting, forecasting, and modeling to track and improve campaign performance.
Leverage data-driven insights to inform decisions and adapt strategies in real time to optimize outcomes in APAC’s fast-changing markets.
6. Strategic Planning and Experimentation
Lead fiscal year planning, identifying opportunities to optimize budget allocation across diverse APAC markets and initiatives, ensuring maximum return on investment and alignment with growth objectives.
Foster a “What if we tried…” mindset to drive innovation and experimentation across marketing channels, keeping the company at the forefront of industry trends in APAC.
You have been there and done this…
15+ years of experience in Cloud/SaaS enterprise application marketing (B2B), with proven success marketing to business and IT decision-makers in APAC.
Extensive experience in demand generation, pipeline creation, and campaign execution across highly diverse and fragmented markets.
Proficiency in marketing automation platforms (e.g., Marketo, Pardot) and CRM systems (e.g., Salesforce).
Strong quantitative skills for budgeting, forecasting, and performance analysis.
Demonstrated experience in building and leading large, geographically dispersed teams, including professional development and coaching.
Proven ability to lead cross-functional collaboration with customers, partners, sales teams, and external vendors.
Deep experience in account-based engagement (ABE) and managing digital marketing agencies.
Strong track record of managing large-scale events and hybrid experiences.
Strong sense of pipeline accountability and alignment with sales teams.
In-depth knowledge of the APAC region’s cultural, economic, and regulatory landscape, including localization, multi-language campaigns, and compliance (e.g., data protection laws).
Preferred experience in Contact Center, Helpdesk, or Telecom solutions.
Familiarity with C-Suite engagement and influencing without hierarchical authority.
Why Join Us?
Be at the forefront of shaping the growth trajectory of a leading organization in the APAC region.
Lead and innovate a centralized Demand Hub in Singapore/Kuala Lumpur, driving operational excellence across diverse markets in Asia-Pacific.
Join a culture of innovation, experimentation, and high performance, where your leadership will directly shape the region’s success.
Enjoy clear paths for professional growth and career development while working with a collaborative and inclusive global team.
Please note that Genesys will not accept resumes from agencies at this time.
To be eligible to apply for this role you must be legally permitted to work in the country advertised.
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to HR@genesys.com. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.
This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.
Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
