At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.
We’re looking for a Product Marketing Manager, Marketers to play a critical and strategic role in our growth with marketing teams from mid-market through enterprise.This individual is a well-rounded marketer with a deep understanding of the Market audience and what makes them tick. You’ll partner closely with the Sales, Product, Partnerships, and Executive teams to draft and validate messaging and build a cohesive marketing program that will help nurture the success of this critical part of the Webflow community. You will own the strategy, planning and execution of how we bring new products to market for marketing teams in partnership with the Product and Sales teams. You’ll work closely with Brand, Content and Growth teams to plan and build campaigns for our core marketing audiences. You will also be a trusted advisor to our Sales and Enablement teams - helping analyze customer product feedback, drive roadmap decisions and build enablement collateral.
This is a highly visible and strategic role in which it will be crucial to build trust and partnership with other marketers in addition to colleagues in Sales, Product, Enablement, Marketing, and Education.
About the role
- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Permanent
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. The specific base pay within this range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below are in USD and pertain to workers in the United States)
- Zone A: $134,000 - $182,500
- Zone B: $126,000 - $171,500
- Zone C: $117,000 - $160,500
- BC & ON, Canada (all figures cited below are in CAD and pertain to workers in Canada)
- Reporting to the Senior Manager, Product Marketing
As a Product Marketing Manager, Marketing, you’ll …
- Develop an expert understanding of Webflow’s products, use cases, customers, and the markets in which we compete — to create compelling and impactful marketing messaging and collateral.
- Lead development of Webflow’s value proposition and positioning for our marketers audiences; build frameworks and foundational content to drive alignment across GTM teams.
- Define and influence the product roadmap in close partnership with Product, leveraging market, customer, and competitive insights.
- Lead new product and feature launches, serving as the glue between Product, Marketing, Partnerships, and our Partners.
- Partner closely with Product, Sales, and Marketing to build great content and messaging that showcases the power and value of the Webflow platform.
- Refine Webflow’s pricing & packaging based on a deep understanding of our customers, market trends, and our product.
- Partner with the Growth and Integrated Marketing teams to influence top of funnel campaigns that drive acquisition and adoption of new accounts.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:
You’ll thrive as a Product Marketing Manager, Marketing if you:
- Have 4+ years of product marketing experience.
- Love turning complex technical concepts in to simple, thoughtful, and compelling stories in a visual manner.
- Enjoy looking ‘under the hood’ to understand how things work and turning one time initiatives into repeatable programs.
- Have ample experience marketing to Marketers and a thorough understanding of how their business works.
- Have experience with Webflow or similar web development technology.
- Have deep empathy for users and are able to adapt how you communicate to reach and engage your audience regardless of medium.
- Can connect technical concepts with user value and express it succinctly.
- Are highly-proactive and a self-starter capable of independently leading several projects with limited direction.
- Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging.
- Have a collaborative nature and exceptional interpersonal skills.
Our Core Behaviors:
- Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
- Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
- Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
- Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates
Benefits & wellness
- Equity ownership (RSUs) in a growing, privately-owned company.
- 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
- 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
- Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support health and wellness, smart work, and professional growth
- Professional career coaching, internal learning & development programs
- 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
- Discounted Pet Insurance offering (US only)
- Commuter benefits for in-office employees
Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
