Note: This role is London-based and requires being in our office 2-3 days a week.
Reporting to: Chris Camps
Product Marketing at hyperexponential
hyperexponential is taking the traditional insurance industry by storm with our SaaS platform hx Renew, which insurers use to build complex mathematical models to make better pricing decisions faster - decisions like “how much should I charge Adele to insure her worldwide concert tour?” or “how much should I charge California to insure all of its public buildings against a massive earthquake?”.
hx Renew is self-serve, allowing insurers to rapidly develop and iterate models in Python and React with all of the benefits of a modern software development environment, but without any of the overhead historically required to support one. This has allowed them to reduce the typical 'time-to-model' from months to weeks, and sometimes even days!
This winning formula means we've become a market leader in just five years, with customers ranging from the largest (Aviva, 'Top 5' US Insurer) to the newest and most advanced (Convex, Inigo) - proving the power and flexibility of hx Renew.
We recently received our Series B raising $73M and are on a path to become an Insurtech Unicorn ($1bn valuation). Our plan is to reach $100M in revenue in the next 2-3 years, which is ambitious but very achievable. It's always the best time to join hyperexponential, but if there were a best best time - it's now..
As we scale, Product Marketing sits at the centre of that expansion — acting as the voice of the customer to product, and the voice of product to the customer. With so much of the market still to unlock, this position offers the successful candidate an opportunity to own their own “business within a business”.
As well as supporting with core GTM activities, you will become a thought leader for your market segment, developing a deep understanding of market trends, buyer needs, and the competitive landscape — feeding that insight back into the business in the form of strategic advice for product, positioning, messaging, and enablement.
You’ll own best practices for market and competitor validation across the business, showing the rest of the organisation what good look like.
This is a great opportunity for an ambitious, motivated product marketer to develop their skills across a wide range of product marketing focus areas — with hand-on support from an experienced team and strong exposure to the product org and senior leadership.
Our product is reasonably technical, serving a highly valuable but relatively niche audience of insurance actuaries. Buyer research skills, creativity, enablement skills, and the ability to operate in an ambiguous environment will be critical for success as we expand into new segments of the market.
Key Responsibilities
Assist in go-to-market strategy execution by gathering insurance market insights and working with cross-functional teams
Help craft product narratives of our up-coming product features, and value propositions that resonate with target audiences for each new release.
Execute product launch plans, including coordinating messaging, positioning, and release communications across channels
Work with product teams to gather market feedback and provide insights for feature positioning
Support the development and maintenance of launch playbooks and templates to ensure consistent product releases
Coordinate product release communications, including internal enablement and customer announcements
Coordinate with revenue marketing team for supporting campaigns and communications
Pitch and position the product, support AEs with customer-facing sales calls, event presentations, and high-level product demos.
Impact Areas:
Support successful product launches through coordinated planning and execution
Help drive product adoption through clear release communications
Contribute to launch effectiveness through process implementation
Assist in go-to-market success through aligned product messaging
Help develop and maintain product launch frameworks
Experience and Skills
Experience in SaaS product marketing working with a complex solution
Proven experience conducting market research and competitive analysis in the B2B software industry
Strong background in designing and executing both qualitative and quantitative research methodologies
Expertise in analysing market data and translating insights into actionable recommendations
Demonstrated ability to create compelling messaging and positioning strategies
Confident presentation skills and appetite for public speaking
Strong project management skills with the ability to lead cross-functional initiatives
Experience in training and enabling sales teams across different regions
Strong knowledge of common product marketing frameworks
Insurance industry experience desirable but not essential
Background in creating customer-facing content
Familiarity with product launch management tools and methodologies
Experience with marketing automation tools
Interview Process
Initial call with our Talent team to kick things off
Manager Interview with Chris, Product Marketing Manager
Skills Assessment Interview
Values Interview
Meet The CEO
We offer!
What do we offer?
Competitive salary + share options
£5,000 for individual and group training and conference budget
25 days’ holiday plus 8 bank holiday days (33 in total)
Company pension scheme via Penfold
Mental health and therapy provision via Spectrum.life
Individual wellbeing allowance via Juno
Private healthcare insurance through AXA
Top-spec equipment (laptop, screens, adjustable desks, etc)
Regular remote & in-person hackathons, lunch & learns, socials and games nights
Team breakfasts and lunches, snacks, drinks fridge, fun office @ The Ministry
Huge opportunity for personal development and mastery as we grow together!
Stay up to date with our news and updates via our blog: https://www.hyperexponential.com/blog/
Please note that background checks will be conducted as part of the hiring process to ensure compliance with our governance policies. We handle all background checks sensitively and in full compliance with relevant regulations. All applicant data will be processed in accordance with data protection regulations and our privacy policy.
