What are we looking for?
As the MarTech Operations Manager at SentinelOne, you will be the driving force behind the success of our key ABM, Content Experience, and Conversational Marketing platforms. You will take ownership of the entire lifecycle of these platforms, from defining and documenting requirements to optimizing configurations and managing day-to-day operations. The goal is to maximize the value from each platform. You will work closely with marketing, sales, and cross-functional teams to ensure these platforms align with business goals and drive measurable success. The ideal candidate for this role will have extensive experience in marketing technology and product management, with a strong focus on ABM, Content Experience, and Conversational Marketing platforms. You should be adept at analyzing platform performance and campaign metrics to generate actionable insights, communicating these findings to stakeholders, and fostering user adoption through effective training and support. Strong problem-solving, communication, and collaboration skills, along with the ability to thrive in a dynamic environment, are essential.
What will you do?
- Serve as the primary owner of our ABM, Content Experience, and Conversational Marketing platforms. Manage daily operations, overall performance, and act as the primary point of contact for troubleshooting, user support, and addressing technical issues.
- Define and document platform requirements, ensuring alignment with marketing and sales strategies.
- Optimize platform configurations to maximize functionality, scalability, and ROI.
- Define and maintain a product roadmap for continuous enhancement and optimization of Demandbase, PathFactory, and Qualified, prioritizing based on stakeholder feedback and strategic goals.
- Analyze platform usage data and campaign performance metrics, providing actionable insights to improve targeting, engagement, and conversions.
- Develop and track KPIs for the platforms, ensuring alignment with business objectives and measurable success.
- Establish and enforce best practices for the use of these platforms, ensuring compliance with data security and privacy regulations.
- Monitor platform updates and new features, assessing their potential impact and implementing changes as needed.
- Design and deliver training programs, resources, and documentation to enable teams to leverage the platforms effectively.
- Communicate platform updates, insights, and opportunities to stakeholders, ensuring alignment on goals and outcomes.
What skills and knowledge should you bring?
- Bachelor’s degree in Marketing, Business, IT, or a related field; advanced degree preferred.
- 5+ years in marketing technology or product management, with hands-on expertise in ABM, Content Experience, and Conversational Marketing platforms.
- Strong understanding of marketing principles, customer journeys, and campaign optimization strategies.
- Ability to analyze platform usage and campaign metrics, deliver actionable insights, and optimize performance.
- Ability to clearly communicate technical concepts to non-technical stakeholders and collaborate across teams.
- Proven ability to design and deliver training programs to maximize user adoption of platforms.
- Familiarity with data privacy and compliance standards (e.g., GDPR, CCPA) and their implications for MarTech tools.
- Strong organizational and troubleshooting skills, with the ability to manage multiple priorities and address technical challenges effectively.
Why us?
You will be joining a cutting-edge company where you will tackle extraordinary challenges and work with the very best in the industry.
- Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
- Unlimited PTO
- Industry-leading gender-neutral parental leave
- Paid Company Holidays
- Paid Sick Time
- Employee stock purchase program
- Disability and life insurance
- Employee assistance program
- Gym membership reimbursement
- Cell phone reimbursement
- Numerous company-sponsored events, including regular happy hours and team-building events
