Company Description
Who is Authenticx?
Authenticx is on a mission to help humans understand humans. Our platform is the new standard for humanizing customer interaction data at scale. We do this by channeling our passion and talent into helping health care leaders listen to their conversational data in a way that delivers value to the enterprise.
What do we offer our team members?
- A culture based on our core values of Authenticity, Courage and Having Fun
- A collaborative environment that supports your personal and professional development
- Remote/virtual working flexibility
- Free health insurance options
- Comprehensive benefits - medical, vision, dental, life, and disability insurance
- HSA and FSA plans
- 401(K)
- Unlimited vacation time
- Generous paid holidays, sick leave, and parental leave
- Perks at Work membership for discounts on shopping, travel and much more
Job Description
As the Event Marketing Specialist at Authenticx, you will be a member of our dynamic and creative marketing team focused on driving brand awareness and revenue generation for our enterprise software solution. In this role, you will:
- Identify and manage events such as industry conferences, customer meetings, webinars, field marketing, and prospect and client-facing on-site events
- By managing all events this includes creating booth and marketing assets alongside the brand team, pre-event outreach coordination, prepping the Authenticx team to attend the event, booth logistics, potential onsite coordination, post-event outreach coordination, and post-mortem discussions
- Support demand generation and pipeline efforts for event-based marketing program by meeting monthly, quarterly, or annual sales activity and/or production targets for meetings set, revenue generation, etc
- Collaborate with other Authentizens on event messaging and enablement, pre-event communications, and post-event communications
- Work within HubSpot and Excel to create event lead lists, dashboard creation, and ensure data accuracy
- Own metrics and reporting for all event efforts including lead generation, conversion rates, pipeline contribution, and awareness metrics
- Leveraging sales tools (HubSpot, ZoomInfo, LinkedIn Navigator, etc.) and ensuring lead data integrity is intact within the customer relationship management (CRM) software
- Control program spend to ensure the events budget produces the desired ROI
- Foster brand awareness and thought leadership through event initiatives to create authority in the market and be a good steward of the brand
- Participate in the planning the internal events including all-company meetings, the Authenticx Gratitude Event, and the Authenticx Summer Reunion
- Manage and analyze TravelPerk for Authenticx hotel, airline, and car rental bookings
- Work cross-functionally to leverage existing customers to inform upcoming events, learn about new events, and uncover co-speaking opportunities
Qualifications
Who is our ideal Event Marketing Strategist:
- A proactive self-starter who is successful working autonomously while also being an effective collaborator
- Very organized and detail-oriented
- Data-driven and results-oriented
- A natural problem-solver accustomed to working with a sense of urgency
What you bring:
- Bachelor’s degree in Event and Meeting Management, Marketing, or similar field preferred
- 3+ years of professional B2B Event Marketing experience
- SaaS and/or Healthcare industry experience preferred
- Ability to come into the Indianapolis office as needed (1x a week) and for internal events
- Willingness and ability to travel to events throughout the US, including some overnight travel
- Track record of driving demand and delivering impactful brand experiences through events
- High adaptability to the varying needs and demands of the business
- Excellent verbal and written communication skills
- Proficiency with MS Office, CRM, and other business technology
- Strong interpersonal and relationship-building skills
- Proactiveness and ability to stay ahead of upcoming events
- Capabilities to learn creative suites such as Figma to edit event marketing assets
Additional Information
- Candidates must live in/near the Indianapolis area as this is a hybrid position consisting of in-office work approximately 1x per week.
- Candidates must be authorized to legally work in the USA without requiring employment visa sponsorship, now or in the future.
