The Role
As the Customer Marketing & Advocacy Manager, you will play a crucial role in turning satisfied customers into passionate advocates for our brand. You will be responsible for creating and managing our customer marketing and advocacy program, which aims to deepen engagement and relationships with our customers and create customer enthusiasm for TravelPerk.
What will you be doing?
- Design and implement a comprehensive customer advocacy and marketing strategy that identifies, nurtures, and leverages TravelPerk customers as advocates and their role in delivering growth
- Design & implement a company-wide customer communication strategy to create greater engagement and awareness of TravelPerks features & value proposition
- Enhance the case study/testimonial programme to amplify the excitement of our customers and demonstrate the realised economic value within their businesses
- Work with integrated marketing, social media, sales, and other x-functional partners to own the distribution of such content through the customer lifecycle
- Develop and roll-out TravelPerk customer referral & customer reference programs
- Develop marketing programmes/mechanisms to encourage positive reviews, improving presence on sites such as Capterra & G2
- Establish and manage a customer advocate community, including collaborating with local marketing and account management to drive regional 1st-party events, fostering peer-to-peer interactions and knowledge sharing
- Build programmes such as Customer Advisory Board (CAB), User Days, reference, and recognition programs to acknowledge and reward TravelPerk advocates for their support.
- Act as the main bridge between marketing and account management in leveraging customer advocates within marketing activity i.e. spokespeople at events
- Define KPIs for the impact of the customer advocacy program, including advocacy-driven revenue growth, improvements in customer satisfaction metrics and overall contribution to brand metrics
What you will need to succeed?
- 7+ years experience within customer marketing/advocacy, specifically within B2B SaaS products
- The ability to recognise and understand customer pain points and turn that knowledge into adaptations or improvements.
- Self-motivated with a passion for building and nurturing customer relationships.
- Experience in evolving marketing programmes based on performance data, feedback from sales, and understanding of the business.
- Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
- Self-motivation, who can work independently and proactively to resolve issues and take ownership of tools and processes, established and new
- Experience in managing and forecasting budgets would be beneficial.
Our Benefits
💰 A competitive compensation package, including equity options in TravelPerk;
🌴 25 days annual leave plus bank holidays;
💼 Company Pension Plan with Aviva;
💊 Private medical insurance from Bupa;
🙌 Life insurance with Zurich;
🧘 Income Protection + Wellbeing App with Unum;
🦷 Access to voluntary dental insurance through Bupa;
🚲 Tax-efficient schemes such as Cycle2Work & electric car leasing via Octopus;
💪 Discounts on 12-month gym memberships with GymFlex;
💙 iFeel - a mental health support tool with access to therapists year round;
🎟️ Access to a wide variety of discounts and rewards;
🥳 Unforgettable TravelPerk events, including our spectacular annual summer party;
👶 Parental leave: 12 to 16 weeks, based on location and eligibility factors;
🫶 16 paid hours per year to volunteer for a cause of your choice;
🌎 A ’Work from anywhere’ in the world allowance of 20 working days per year.
📈 Exponential growth opportunities
How We Work & Values
Our Vision is for a world where TravelPerk is the platform for human connection in real life (IRL). We take an IRL-first approach to work, where our team works together in person 3 days a week. As such, this role requires you to be within commuting distance of of our London hub. We fundamentally believe in meeting in real life to improve connectivity, productivity, and creativity, ultimately making us a great workplace.
At TravelPerk, we prioritise experience and potential over academic qualifications for this role. We believe that talent and ability aren't always reflected in formal credentials.
TravelPerk is a global company with a diverse customer base—and we want to ensure that the people behind our product reflect that. We're an equal opportunity employer, meaning you're welcome at TravelPerk regardless of your appearance, where you're from, or anything else that makes you.
You can check about our values here and see our IRL approach in this video. We'll guide you through our culture and explain how it will underpin your success in this role.
Read more about our latest updates here.
We provide relocation assistance for certain roles. Please specify your need for this in your application, and we will evaluate the possibility on a case-by-case basis. We must also verify that candidates and employees meet the eligibility criteria to reside and work in the United Kingdom. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.
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