As the Demand Gen Marketing Lead for EMEA, you will be responsible for driving measurable growth through data-driven marketing strategies. You thrive in analyzing metrics, identifying trends, and optimizing campaigns to achieve aggressive revenue targets. Leading a team of Regional Marketers, you’ll oversee the strategy, execution, and performance of marketing initiatives across our priority markets. Reporting to the Senior Director, EMEA Marketing, and collaborating closely with senior leadership, sales, and customer success teams, you'll align marketing strategies with business objectives to accelerate Navan’s success in EMEA.
What You’ll Do:
- Develop Data-Driven Strategies: Design and implement high-growth revenue marketing strategies, using analytics to inform decisions and optimize campaigns for maximum impact across EMEA.
- Lead a team of Marketers: work with regional marketers and campaign managers to connect the dots and drive the greatest amount of impact.
- Optimize Campaign Performance: Leverage insights from marketing metrics to refine campaigns, ensuring alignment with regional goals and delivering measurable ROI.
- Drive Regional Marketing Excellence: Own the end-to-end development and execution of regional marketing programs, adapting central strategies for EMEA-specific nuances while creating native regional campaigns to support revenue targets.
- Foster Sales Alignment: Partner closely with EMEA sales leaders to develop and execute integrated campaigns and prospecting motions that resonate with target audiences.
- Budget Management: Strategically allocate and manage budgets to scale high-impact programs and maximize outcomes.
- Lead with Data: Build and maintain a framework for tracking, analyzing, and reporting on campaign performance to ensure transparency and continuous improvement.
- Collaborate Cross-Functionally: Work with central marketing teams to adapt and scale initiatives, ensuring consistency and effectiveness across all EMEA markets.
What We’re Looking For:
- Analytical Expertise: A data-first mindset, with experience using tools like Marketo, Salesforce.com, and analytics platforms to track, measure, and optimize marketing performance.
- Proven Leadership: Experience managing and mentoring cross-regional teams, with a track record of building high-performance, data-oriented cultures.
- Integrated Marketing Experience: Deep understanding of multi-channel strategies, including digital marketing, paid media, field marketing, and content-driven campaigns.
- Strategic Vision and Execution: Ability to develop long-term strategies and execute tactical plans that drive demand, build brand awareness, and grow revenue.
- Sales Collaboration: Strong ability to align marketing efforts with sales processes, ensuring a seamless connection between marketing initiatives and revenue outcomes.
- Agility and Adaptability: Comfort working in a fast-paced environment, managing multiple stakeholders, and balancing competing priorities.
- Passion for Results: A relentless focus on metrics and outcomes, with a history of delivering measurable growth through marketing initiative
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