Our performance marketing efforts are accelerating the next wave of growth through paid marketing channels. We are seeking a savvy Senior Performance Marketing Manager to join our expanding demand generation organization. Your primary charter will be to support our Enterprise sales efforts through the strategy and execution of paid social and display programmatic advertising channels. Additionally, you will provide support on our broader paid campaign strategy, providing guidance for self-serve marketing initiatives as needed.
There is a lot of building to do. We’re looking for folks who know what good looks like, but who are flexible, resourceful, collaborative, and really excited to join us on our adventure to figure out both the right long-term vision and the right next steps for tomorrow.
What you'll do
- Develop and execute on multichannel digital marketing strategies to drive high quality leads that convert to pipeline, with an emphasis on paid social and programmatic display.
- Develop a testing roadmap and conduct meaningful A/B experiments to continuously iterate on our approaches, sharing insights across the organization.
- Regularly analyze performance results and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and beyond. Own end-to-end creative brief development and partner closely with our Brand creative team to ensure exceptional ad creative quality.
- Work closely with Marketing Analytics on measurement and attribution.
- Collaborate with the demand generation organization to develop and optimize campaign plans as a part of our larger audience and user acquisition strategy.
- Support the design and execution of digital ABM campaigns in partnership with our Campaigns lead.
- Research and evaluate growth opportunities, prioritize projects by impact, and evaluate technical requirements for new performance marketing initiatives.
- Quarterback between internal cross-functional teams and external partners when appropriate as a part of ongoing campaign operations.
- Deliver operational excellence for performance marketing in the form of detail-oriented budget management and pacing, monthly and quarterly reporting/planning, presentation building and more.
Who you are
- 8+ years of relevant experience as a performance marketer: You have experience working across multiple channels from Paid Social, Display, Review Sites, SEM and more with a depth of experience in paid social in particular.
- You have experience working in B2B sales-led and/or product-led organizations previously.
- Familiarity with ABM concepts and platforms like 6Sense.
- Analytical and data-driven: You are comfortable navigating across a swath of metrics and extracting the “aha” insights while also understanding the nuances with marketing attribution
- Customer-oriented: You have a knack for thoughtfully connecting digital marketing approaches to customer journeys
- Growth mindset: You thrive in performance-focused teams and feel energized by scaling business impact
- Builder-persona: We are still building the performance marketing engine at Airtable. You are someone who genuinely enjoys building the foundations for new programs and processes and has a strong bias for action.
- Hypothesis-driven: Curious and driven to scientifically test and learn from new approaches
- One-team mindset: Communicates effectively and builds strong relationships with cross-functional partners.
Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant.
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If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Formand let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.
